If your message has information valuable for the start of the day, aim to send a text between 8 am and 12 pm. In general, the most helpful tip for deciding when to send messages is determining when you’re most interested in your customers taking action. Overall however, the most popular time to send SMS campaigns is 12:00 pm regardless of the day of the week.

Weekend sales/special events – Thursday before the weekend or the morning of the special event is a good time to send sms messages. Some people have found fantastic results from sending their SMS Marketing campaigns at odd times such as 10:32am-11:28am or 2:31pm – 3:23pm, this is due to them not landing on the hour or half hour as most SMS messages are sent. General Marketing Messages – Not too early to wake customers up and annoy them, but not too late that it digs into their personal time with loved ones. So, when SHOULD I be sending my marketing messages?

Text messaging is the one channel where people can be reached throughout their day but the optimal time to send SMS Marketing is during business hours (10 a.m – 8 p.m.), as lifestyle-oriented activities such as apps and Web browsing dominate evening hours. Thankfully there are some key take-aways and things to consider in regards to when your recipients might be most interested in your message.Ĭonsidering that 62% of people check their phone within 15 minutes of waking up it comes as no surprise that text messages have an open rate of 99% with 97% read in the first 15 minutes of receiving. However, the attention of subscribers isn’t the same throughout the day, which leads everyone to beg the question: When is the best time to send SMS Marketing in 2022?Īs you might have guessed, the answer is: A universal best time to send SMS marketing doesn’t really exist and what works for one store and its list of subscribers will not necessarily apply to another store and its own audience. With people checking their phone an average of 58 times a day, SMS Marketing has become one of the best communication channels to reach subscribers.

When should I NOT be sending my messages?.

So, when SHOULD I be sending my marketing messages?.

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